“INVESTIGACIÓN Y DIVULGACIÓN DEL CABLE Y LA BANDA ANCHA”

Scientific communication of Dr. Fondevila et altri on HbbTV in the television future

“The European Television of the future and HBBTV: a new interactivity scenario” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Enric Ordeix in ECREA Television Studies section conference 2017 “The Future of European Television: Between Transnationalism and Euroscepticism “, held in Malaga from November 15 to 17, 2017.

The communication analyzes the future possibilities of HbbTV in the European audiovisual panorama, taking into account the trend in the sector towards the convergence between television and Internet.

The research corresponds to the Research Group on Digital Journalism and Marketing and Broadband and the Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED), of CECABLE, the Pompeu Fabra University, the Mediterrani University School of Universitat de Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, ​​of which Dr. Joan Francesc Fondevila Gascón is the principal investigator, and the URL of the GRECC Group.