“INVESTIGACIÓN Y DIVULGACIÓN DEL CABLE Y LA BANDA ANCHA”

EUM-UdG

Book chapter of Dr. Fondevila et altri on sensory marketing

“Advertising and marketing using senses: empirical analysis” is the book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Joaquim Marqués Pascual and Dr. Josep Rom Rodríguez that appears in the book by Victoria Tur-Viñes, Irene García-Medina and Tatiana Hidalgo-Marí (Coords.) Creative Industries Global Conference (pp. 1-9), Digital World Collection of Mediterranean Magazine of Communication (Alicante: […]


Scientific article by Dr. Fondevila et altri on social networks and brand positioning

“Social media content for a brand: study case” is the indexed scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir and Dr. Josep Rom Rodríguez in Questiones publicitarias, 1 (21): 21-26 (https: //doi.org/10.5565/rev/qp.298; http://www.questionespublicitarias.es/issue/view/v1-n21) (ISSN: 1988-8732). The article analyzes, through the case study technique and empirically, the use of social media as an […]


Scientific communication of Dr. Fondevila et altri on the impact of instant messaging on academic performance

“WhatsApp and university: On academic performance” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Giorgia Miotto, Dr. Marc Polo López and Dr. Pedro Mir at the INTED2018 Congress (12th International Technology, Education and Development Conference ), developed from March 5 to 7, 2018 in Valencia, with ISBN Proceedings (978-84-617-8491-2) and within the […]


Scientific communication of Dr. Fondevila, Dr. Rom and Suriñach on brand positioning and consumer perception

“Digital communication: Brand positioning and consumer perception in purchase and consumption” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Josep Rom Rodríguez and Nina Suriñach in the VI International Congress of the AE-IC, “Communication and Knowledge”, carried out in Salamanca from June 26 to 29, 2018 and organized by the University of […]


Scientific communication of Dr. Fondevila et altri on social media and tourism

“Semantic analysis in social media for digital tourism communication” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Mónica Muñoz, Dr. Óscar Gutiérrez and Dr. Gaspar Berbel in the IV International Scientific-Professional Congress of Cultural Tourism (Tourism sustainable material and immaterial assets as a driving force for local economies), organized by the University […]


Scientific article by Dr. Fondevila et altri on social networks and food

“Social networks and food crises: the case of red meat and its carcinogenic effects according to WHO” is the indexed scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Javier Sierra Sánchez and Dr. Sheila Liberal Ormaechea at Doxa Comunicación. Interdisciplinary Journal of Communication and Social Sciences, number 24, pages 127-148 (ISBN: 1696-019X, ISSN: 2386-3978, […]


Scientific communication of Dr. Fondevila et altri on sensory marketing

“Advertising and marketing using the senses: empirical analysis” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Joaquín Marqués and Dr. Josep Rom at the Creative Industries Global Conference, held in Alicante (University of Alicante) on November 30 and December 1, 2017. In the communication an empirical analysis was carried out on the […]


Scientific communication of Dr. Fondevila et altri about media convergence and interactive advertising

“Media convergence and interactive advertising: practical application in HBBTV” is the presentation of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mónica Muñoz at the II International Conference on Communication and Thought (Internet and social networks: new freedoms, new slavery), organized by the Research Group on Structure, History and Content […]