Scientific communication of Dr. Fondevila et altri on the impact of instant messaging on academic performance

“WhatsApp and university: On academic performance” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Giorgia Miotto, Dr. Marc Polo López and Dr. Pedro Mir at the INTED2018 Congress (12th International Technology, Education and Development Conference ), developed from March 5 to 7, 2018 in Valencia, with ISBN Proceedings (978-84-617-8491-2) and within the ISI Conference Proceedings Citation Index.

In the communication, by means of an experimental quantitative methodology, factors of perception are analyzed when consuming products, and it is concluded that elements such as music stimulate a better perception and more probability of consumer purchase.

The research corresponds to the Research Group on Journalism and Digital Marketing and Broadband and the Research Group on Innovative Systems of Monetization of Journalism, Marketing and Digital Tourism (SIMPED), the CECABLE, the Pompeu Fabra University, the Mediterrani University School of Universitat de Girona, Blanquerna-Universitat Ramon Llull and Universitat Autònoma de Barcelona, ​​of which Dr. Joan Francesc Fondevila Gascón is the principal investigator, and the URL of the GRECC Group.