“INVESTIGACIÓN Y DIVULGACIÓN DEL CABLE Y LA BANDA ANCHA”

interactivity

An amazing success of the XXIV Cable and Broadband Catalonia Congress

“The interactivity of HbbTV, especially in advertising applications, and augmented and virtual reality are examples of communication that will require a guaranteed broadband flow,” says Dr. Joan Francesc Fondevila Gascón, director of the Cable Studies Center  (CECABLE) and professor at the Ramon Llull University (URL), as a conclusion to the XXIV Cable and Broadband Catalonia […]


The XXIV Cable & Broadband Catalonia Congress will analyse interactivity and HbbTV

The interactivity of cable, broadband and HbbTV content will be the focus of the XXIV Cable & Broadband Catalonia Congress-2019, which will be held on 9 and 10 April and organised by the Cable Studies Center (CECABLE), Blanquerna-Universidad Ramon Llull, Colegio Oficial de Ingenieros Técnicos de Telecomunicación de Cataluña (COETTC) and Acotec (Catalan Association of […]


Scientific communication of Dr. Fondevila et altri on HbbTV in the television future

“The European Television of the future and HBBTV: a new interactivity scenario” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Enric Ordeix in ECREA Television Studies section conference 2017 “The Future of European Television: Between Transnationalism and Euroscepticism “, held in Malaga from November 15 […]


Chapter of the scientific book of Dr. Fondevila et altri on HbbTV and innovations in interactivity

“Communicative possibilities of the HbbTV: a new scenario for interactive advertising” is the scientific book chapter of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mònica Muñoz in the book by Araceli Castelló-Martínez and Cristina del Pino-Romero Advertising and Media Convergence. New Persuasive Communication Strategies, published in Seville (Egregius Ediciones, […]


Scientific communication of Dr. Fondevila et altri about media convergence and interactive advertising

“Media convergence and interactive advertising: practical application in HBBTV” is the presentation of Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Mónica Muñoz at the II International Conference on Communication and Thought (Internet and social networks: new freedoms, new slavery), organized by the Research Group on Structure, History and Content […]


Scientific communication by Dr. Fondevila et altri in Girona on monetitzation thanks to HbbTV

“Monetization in digital advertising: interactivity for HbbTV” is the scientific communication by Dr. Joan Francesc Fondevila Gascón, Dr. Jordi Botey, Dr. Josep Rom and Dr. Pedro Mir at the XXVII Annual Conference of the Societat Catalana de Comunicació (SCC) – International Congress of Communication Research, held in Girona, on June 30, 2017. This communication empirically […]


Scientific communication by Dr. Fondevila et altri in Barcelona on HbbTV applications

“Interactive advertising campaigns on HBBTV: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón


Scientific communication by Dr. Fondevila et altri in Madrid on HbbTV and interactive advertising

“Interactive advertising on HBBTV: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón


Scientific article by Dr. Fondevila, Dr. Rom and Dr. Santana on digital journalism in Revista Latina

“International comparison of the use of digital resources in the sports digital journalism: case study of Spain and France” is the indexed international scientific article by Dr. Joan Francesc Fondevila Gascón, Dr. Josep Rom and Dr. Eva Santana in Revista Latina de Comunicación Social, year 18, pages 124-140. This scientific journal is indexed in Q1 […]


Chapter book of Dr. Fondevila Gascón about digital journalism

“Análisis comparativo de factores cualitativos en el periodismo digital” (pp 74-87. ISBN: 978-84-87175-52-7) is the chapter of scientific book by Dr. Joan Francesc Fondevila Gascón in the book Innovación y cambio en la comunicación postindustrial, coordinated by Fernando Sabés Turmo and José Juan Verón Lassa and edited in Huesca by the Press Association of Aragon. […]