The XXIV Cable & Broadband Catalonia Congress will analyse interactivity and HbbTV

The interactivity of cable, broadband and HbbTV content will be the focus of the XXIV Cable & Broadband Catalonia Congress-2019, which will be held on 9 and 10 April and organised by the Cable Studies Center (CECABLE), Blanquerna-Universidad Ramon Llull, Colegio Oficial de Ingenieros Técnicos de Telecomunicación de Cataluña (COETTC) and Acotec (Catalan Association of Cable Telecom Operators) in the Blanquerna Auditorium of the Universidad Ramon Llull, in the centre of Barcelona. “The flow of broadband is growing and providing a large number of interactive solutions, which, thanks to the expansion of HbbTV, can change consumer behaviour,” says the director of CECABLE and professor at the University, Dr. Joan Francesc Fondevila Gascón.

The event, which will feature numerous conferences by companies and entities, is part of the project “New Forms of Interactive Advertising in Television, Internet and Digital Media. Real Applications in HbbTV” (URL, Cellnex and CECABLE), financed by the Ministry of Economy, Industry and Competitiveness. In addition to the URL, the Pompeu Fabra University (UPF), the Mediterranean University School of the University of Girona, the Cesine University Centre, the University of Barcelona, the Autonomous University of Barcelona, the Open University of Catalonia, the Camilo José Cela University, the EAE Business School, Euncet and the Polytechnic University of Catalonia also collaborate in the conferences.

The conferences study strategic indicators of telecommunications, such as the pillars in the evolution of broadband technology, the relationship between content and receiver and the new market standards.

In addition to the universities and Acotec, participate and collaborate in the event the Generalitat de Catalunya, Club de Marketing Barcelona, ​​Graduate Engineers’ College and Industrial Technical Engineers of Barcelona (CETIB), Catalan Association of Telecommunications Engineers (Telecos.cat), Official College of Telecommunications Technical Engineers of Catalonia (COETTC), College of Technical Engineering and Degree in Computer Engineering of Catalonia (COETIC), GrausTIC, National Commission of Markets and Competition (CNMC), Catalan Federation of Installers Telecommunications (Feceminte), Coordination Federation of Telecommunications (FECOTEL), Federación Nacional de Empresarios de Instalaciones de España (Fenie), Barcelona Digital Technology Center, TIC.CAT, Red.es, Localret, National Association of Telecommunications Operators and Internet Services (AOTEC), National Association of Emp Internet (ANEI), Association for the Progress of Management (APD), Association of Operative Companies and Telecommunications Services (Astel), Catalan Association of Technology (ACTec), Association of Computer Technicians (ATI), CTecno, Technological Park of Vallès (PTV), National Reference Center for Information Technology and Communication Technologies (CENATIC), Ilimit, e-deon, Dopuo, International Association of Technology, Education and Development (IATED), Fotónica21 Platform or the Catalan Society of Technology.

The first session, which will analyse “Broadband in Catalonia and Spain” on 9 April, will include a round table on HbbTV and historic Catalan and Spanish cable in the “five-fold play”. Companies and entities such as Wifidom, CEBF (Connecting Europe Broadband Fund), Sony, Xarxa Oberta de Catalunya (XOC), Telefónica, Phicus Tecnología, Cellnex, Alpha Ingeniería de Telecomunicaciones, Corporación Catalana de Medios Audiovisuales (CCMA), CECABLE, Acotec or IntadTV will participate. On April 10, with the participation of Anxanet, BT Global Services, Guifi.net, Promax, Regiontel or D-Link Iberia, it will focus on “Broadband Solutions and Impacts” and will include a round table on broadband with CECABLE, Generalitat de Catalunya, Feceminte, COETTC, Asociación Catalana de Ingenieros de Telecomunicación (Telecos.cat), Comisión Nacional de los Mercados y la Competencia (CNMC), AOTEC and XOC. The main social networks will allow you to follow and comment on the event.