Scientific communication of Dr. Fondevila et altri on social networks and urban tourism

“Using communication through social networks to promote urban attractions: case study” is the scientific communication of Dr. Joan Francesc Fondevila Gascón, Dr. Pedro Mir, Dr. Sergi Cortinas, Dr. Elena Puiggròs, Dr. Gaspar Berbel, Dr. Eva Santana, Dr. Josep Rom and Mònica Muñoz at the International University Congress on Communication in the Profession and the University Today. Contents, Research, Innovation and Teaching (CUICIID 2016), Madrid (Faculty of Sciences Information of the Complutense University of Madrid) on October 2016.

This paper analyzes empirically the use of social networks to promote tourist attractions in urban areas. A high weight of social networks to promote these areas is concluded.

The study corresponds to the research task of the Research Group on Digital Journalism and Marketing and Broadband and Research Group on Innovative Monetization Systems of Journalism, Marketing and Digital Tourism (SIMPED) of CECABLE, Universitat Pompeu Fabra, the Mediterrani University School of the University of Girona, Ramon Llull Blanquerna-Universitat Autònoma de Barcelona and Universitat of which is principal investigator Dr. Joan Francesc Fondevila Gascón.