Joan Francesc Fondevila Gascón wins the Grafica International Scientific Award
Terrasssa’s Joan Francesc Fondevila Gascón has won the Grafica 2026 International Scientific Award in recognition of an article about neuromarketing and his scientific career. The award ceremony was held in Barcelona (at BAU, University Center for Arts and Design). “It is a source of happiness and emotion to win such a prestigious scientific award, which represents yet another international stimulus in my scientific and academic work”, says Fondevila.
The organizers of this prestigious award, the scientific journals Grafica and Questiones Publicitarias and the European Observatory of Communication (European University of Andorra), have highlighted the activity of Professor and Doctor Fondevila and have emphasized the article “Influence of neuromarketing on the perception of advertising posters: determining factors in attention”, published in 2023 in Grafica.
The award ceremony was held within the framework of the XII Symposium Grafica, International Meeting of Research in Graphic Design and Advertising, which will be held from 2 to 4 September 2026 in Barcelona.
This award is a new milestone in the research work of the Research Group on Digital Journalism and Broadband and the Research Group on Innovative Systems for Monetization of Digital Journalism, Marketing and Tourism, of the Cable Studies Center (CECABLE), EUM-University of Girona, the Pompeu Fabra University and Blanquerna-Ramon Llull University, and of which Dr. Joan Francesc Fondevila Gascón is the principal researcher. In addition to scientific, academic and management awards, Fondevila has also won numerous literary, teaching and journalistic prizes.
